CRM Solutions Overview for All Business Sizes

 

 

 

 

 

 

              


Managing customer data has never been easier. With Relationship Management, valuable customer information is in a central, secure repository for quick accessing and sharing by all customer-facing and support personnel, providing a unified customer experience.


The Relationship Tracking is the heart of C2CRM, providing users with information about companies and the people within these companies. All screens, field names and drop-down menus can be easily modified to the unique information requirements of the organization.


Activity Management provides users the ability to record workflow and view archived sales activities from customer communication to service related issues. Users have the ability to enter personal tasks as well as assign tasks to others.


The Security/Team Management provides a hierarchical security structure that is user-definable at every level of the application suite. Users can create multiple security profiles containing different managerial, technical, and sales resources, and specify degrees of document access -- from reader to full editor.


The Mail and Calendar component provides unique two-way integration between Relationship Tracking, Activity Management and a user’s mail file to provide a common user interface and navigation tools in either Lotus Notes/Domino or MS Outlook/Exchange. In addition, "mail correspondence logging" is available on all mail systems.

The C2 Dashboard is your passage to C2 and beyond. With your personalized and easily-customized desktop view… quickly link to your calendar and e-mail; organize your favorite views; and add personal photos. The C2 Customer Loyalty Portal is also your window to sharing information with supply chain partners and customers - customize their access based on who they are and what their relationship is with your organization.


 



 

The Sales Management solution includes all areas under Relationships, plus offers the capabilities required for seamless, efficient Sales Force Automation.


The Opportunities & Forecasting system allows a company to track revenue, margins, close probability and date, marketing events, and lead source. Furthermore, users can easily create high-quality pipeline and forecast reports in a matter of seconds.


The Quotes & Proposals module enables your sales team to generate complex quotes on the fly and link them to specific opportunities. Whether you need to generate a new quote, copy from an existing quote, or import values from any configurator that provides text-based output.


Contract Management allows for the creation and retrieval of contracts supporting a company’s product and services operation.


Products & Services is essentially a catalog of a company’s offerings. This module feeds into the Quotes & Proposals system and handles all pricing, margin management, and maintenance costs. The Products and Services module is the area where a company would integrate with their existing ERP application, creating a comprehensive front-office, back-office application.


 





The Customer Service function is a comprehensive group of modules designed to track post sales activities, specifically, help desk support, time and material billing, and field service activity.


With Customer Support, incoming requests and complaints are registered with detailed information including: company and contact information, time entered, amount of time before escalated to a higher support level, escalation hierarchy, and time that incident is closed or resolved. Tickets can be re-routed/escalated manually or automatically by C2's robust Workflow Engine. CSRs can access a Knowledge Base system to provide real-time info in case answers to similar issues are available. A Past History section of the Ticket records all work done by organizational users and date-stamps them.


C2 Field Service seamlessly integrates with the other Customer Service solution modules and provides any company that performs consulting or services work with a highly functional system to track the charging of time or incidents, as well as associated travel and incidental expenses, against contracts and customer invoices.


Project Management is an integrated C2 offering that presents project information including associated contract, activities, team members, services billing, percent completion, and other details that present a total picture of the activity associated with a project. This module provides an excellent tool for users to keep control of time, expense, and the overall management of projects.


 





Marketing Management
provides automated, collaborative marketing communications via the customer’s preferred method of contact. You can personalize the promotion of your products and services based on a customer’s individual needs. Additionally, measure campaign results from 'lead' status to 'opportunity'.


Marketing & Communications is a rich broadcast messaging system designed to allow users to create communications for a select audience group and to broadcast to them via email, fax, or printed material. The message can be personalized, saved as an HTML document or include pdf attachments. With this capability, thousands of contacts can be “touched” and the action logged into the Relationship Tracking database for future referral.


C2 users can store company-wide documents including HTML, multimedia or graphics files in the Documents & Images module for all employees to view.


The Lead Management module is a repository for campaign leads and prospect lists to be mined and managed. Create targeted call lists and promotions to generate new opportunities for your organization.


 





Workflow Management
automates the tracking and distribution of a variety of documents, such as tasks, activities, opportunities and trouble tickets. Based on your needs, audit any field on any document in C2 and apply it to your specific business processes.

SQL Exporter is a utility that will export all C2CRM documents and data across all modules into a relational database server of the customer’s choice. Once exported to an external server, the data can be used for integration or reporting needs. 

Content Manager allows the customer to design and deploy a Web site for external or internal use. Web pages are easily published and content is dynamically managed.  

The eBusiness Suite adds to the Content Manager by providing customer interaction screens to facilitate web self service for order entry and customer support.

 

 

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Information Sources

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C2CRM on IBM Smart Market

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C2CRM Demo on IBM

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Compare C2CRM

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ISM Guide

Learn how C2CRM compares to other top CRM solutions